The Ever-Changing Face of Performance Marketing

This April, we celebrated the 10th Performance Marketing Awards in London. Ten years ago, there were 14 categories. This year, they increased to almost 30, with at least double the amount of guests attending the event. Whatever you choose to call it – affiliate marketing or performance marketing – this is an industry that is[…]

Prospecting: How to Use Programmatic to Attract New Customers

Programmatic display can be used to fulfil a number of strategies for advertisers, but primarily it’s executed in two ways: retargeting customers who have been to your site before, or prospecting new users who are yet to experience your brand online. Let’s look at the latter and how it works in practice. Why prospecting? So,[…]